.YOU MAY certainly not realise it, yet various typefaces bring about various emotional states. Serif font styles, along with small movements at the ends of characters, are frequently discovered in manuals and also papers. They seem credible as well as reliable. Sans serif fonts, which appear, can look modern-day as well as laid-back. Graphic consistency offers visitors a sense that they recognize where they stand up it assists to construct trust. When it comes to The Economist, it sets the hue for our writing.